Rational and Irrational Choice Coupled in Economic Activity ——Based on Economics and Sociology

Because of rich and varied of reality and complexity of human nature,not all acts are rational,even in an action or in decision-making,the standard of rationality and irrationality is vague,there is no pure rational,no single irrational.Based on the rational and irrational choice in the Chinese markets` role,the paper eliminates the traditional misunderstanding.Further,it puts forward non-rational choice under the guidance of rationality,rational thinking on the irrationality,with the help of the payoff matrix by two variables-willingness and ability constructed,the paper analyzes the coupled feasibility.Finally,we discuss the coupled point for the feasibility of providing effective protection,providing the guidance and rewards for the positive factors,punishment for the negative factors,so that the decisions in the rational and irrational combination of intrinsic motivation and restrains,are consistent with market expectations and system goals.