Study on Rational and Irrational Conversion Mechanisms of Mass Incidents

Based on the results of research and the relevant knowledge of behavioral economics and prospect theory, this paper constructs a rational and irrational conversion model of individual choice behavior. The research shows that the rational and irrational conversion mechanism of stakeholders promotes the change of life cycle of mass incidents. The study is very meaningful. It is one of the innovations in this paper to put forward the mechanism of rational and irrational conversion, which is a challenge to the Preference for consistency of traditional theory.