2005•Unpublished venueRequires access
An Investigation on the Basic Characteristics and Consumer Behavior of the Football Spectators in Zhejiang Province
Wang Dong-zhou
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Abstract
With methods of questionnaires and mathematical studies,the authors have made an investigation on the basic characteristics and consumer behavior of the spectators in Zhejiang Province during the China Football League Match in the 2001 season. The results indicate that the spectators are mainly made up of students and employees of enterprises,that the competency of teams and media propaganda have great effects on the purchasing decision of spectators and that most spectators are not very satisfied with the performance of teams,the level of referees and lack of celebrated players.