2008•Journal of Capital Institute of Physical EducationRequires access

A Brief Discussion on Management of Spectators for Athletic Sports

Ren Hai-juan

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Abstract

By means of literature review,etc.,the authors of this study have analyzed and summarized the various types of spectators in athletic sports in China,which can be categorized into cognitive spectators,entertainment spectators,aesthetic spectators,agreement spectators,draining spectators and destruction spectators.In the management process of sports spectators,it is suggested that propaganda should be strengthened before competitive events,a good atmosphere for the events be made,the qualities of athletes be improved,a sound communicative mechanism with spectators be established,spectator membership organizations be developed and a reasonable ticket pricing be set up,so as to satisfy the needs of spectators and to achieve the expected results of competitions.

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What this paper is about

By means of literature review,etc.,the authors of this study have analyzed and summarized the various types of spectators in athletic sports in China,which can be categorized into cognitive spectators,entertainment spectators,aesthetic spectators,agreement spectators,draining spectators and destruction spectators.In the management process of sports spectators,it is suggested that propaganda should be strengthened before competitive events,a good atmosphere for the events be made,the qualities of athletes be improved,a sound communicative mechanism with spectators be established,spectator membership organizations be developed and a reasonable ticket pricing be set up,so as to satisfy the needs of spectators and to achieve the expected results of competitions.

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Available abstract

By means of literature review,etc.,the authors of this study have analyzed and summarized the various types of spectators in athletic sports in China,which can be categorized into cognitive spectators,entertainment spectators,aesthetic spectators,agreement spectators,draining spectators and destruction spectators.In the management process of sports spectators,it is suggested that propaganda should be strengthened before competitive events,a good atmosphere for the events be made,the qualities of athletes be improved,a sound communicative mechanism with spectators be established,spectator membership organizations be developed and a reasonable ticket pricing be set up,so as to satisfy the needs of spectators and to achieve the expected results of competitions.

Key concepts: Advertising, Entertainment, Psychology, Athletes, Sport management, Sports marketing, Ticket, Set (abstract data type)

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