Hao Wang
Abstract
Based on the characteristics of revenue management in car rental industry, this article surveys four major aspects of car rental revenue management-demand forecast, overbooking, capacity control and dynamic pricing. It also studies the prospects of revenue management in car rental industry.
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Based on the characteristics of revenue management in car rental industry, this article surveys four major aspects of car rental revenue management-demand forecast, overbooking, capacity control and dynamic pricing. It also studies the prospects of revenue management in car rental industry.
Key concepts: Renting, Revenue management, Revenue, Business, Yield management, Control (management), Finance, Economics