2006•Business Economics and AdministrationRequires access

An Initiative Mode of Group-Buying Online

Bei Wang

Abstract

With the development of E-commerce,many new business models for selling online have been created and group-buying is getting popular in particular.In this paper,we propose a new mode of group-buying online called initiative group-buying mode,in which retailers operate as organizers to initiate and manage group-buying transactions.Firstly,the operation mechanism,formation elements, services provided and support system in the initiative group-buying are introduced.Secondly,the advantages of initiative group-buying are characterized by comparing with the other two popular group-buying modes.At last,the technical supports,including B2CB2B Website,Customer Relationship Management(CRM),Supply Chain Management(SCM) and Distribution System are analyzed with their positive effects on group-buying online.The initiative group-buying can achieve tri-winners during the transaction.Because of this,this mode can be practical and effective.

About this research paper

What this paper is about

Why it matters

OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Group buying, Business, Mode (computer interface), Database transaction, Group (periodic table), Marketing, Customer relationship management, Advertising