E-commerce as Innovative Behavior for Female Entrepreneurs of Jonegoroan Batik

Indonesian women are greatly interested in home industries, including batik industry. Obviously, they possess self-efficacy and creativity to pursue their entrepreneurship desire. However, their innovative behavior can be weaken due to management barriers and marketing problems that decrease their product sales. Hence, this study aims to investigate whether or not a web-based marketing management model is applicable for female entrepreneurs of Jonegoro batik. This is an experimental research with samples of 35 female entrepreneurs of Jonegoro batik in Bojonegoro. Furthermore, this study suggests applying one of marketing methods, i.e. online marketing or e-commerce to overcome the obstacles of product sales. Information systems on e-commerce for small and medium enterprises is equipped with features as a campaign media and buying and selling transactions with consumers. The system was created with PHP and MySQL. This marketing information system contains sales reports, products inventory, and product data search process. Moreover, the results of system application are able to provide customers options for buying and selling transactions so that data management is more effective. Furthermore, this research provides adequate information on how to increase sales and customer loyalty towards Jonegoroan batik SMEs.