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The Strategical Considerations about Highlighting the Brand Management

Zhao Qin-lia

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Abstract

The brand management is very important for increasing the value of the brand and strengthening the competitive power of the brand. Based on expounding the importance of the brand management, this paper analyzes on the wrong areas existing in enterprise's brand management, and puts forward some methods and measures for highlighting the brand management.

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What this paper is about

The brand management is very important for increasing the value of the brand and strengthening the competitive power of the brand. Based on expounding the importance of the brand management, this paper analyzes on the wrong areas existing in enterprise's brand management, and puts forward some methods and measures for highlighting the brand management.

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Available abstract

The brand management is very important for increasing the value of the brand and strengthening the competitive power of the brand. Based on expounding the importance of the brand management, this paper analyzes on the wrong areas existing in enterprise's brand management, and puts forward some methods and measures for highlighting the brand management.

Key concepts: Brand management, Business, Brand equity, Brand awareness, Marketing, Value (mathematics), Brand extension, Computer science

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