The Connotation of and Suggested Countermeasures for the Construction of Agriculture Industrialization Market

Market is the vehicle and necessary condition for the development of agriculture industrialization and the true precursor to agriculture industrialization. With the spontaneous fluctuation of market orientation, the most effective way is to establish a market-oriented mechanism for agriculture industrialization under macro-regulation, realizing the strategic goal of state regulating market and market guiding firms and farmers. The construction of agriculture industrialization market includes the construction of marketing platform, the construction of market information network and the improvement in market environment. To promote agriculture industrialization, it is necessary to strengthen the construction of market legal system, adopt normative, institutionalized and rule-by-law management, introduce modern marketing conceptions, boost the innovation in marketing techniques and methods, and devote major efforts to developing market intermediaries centered on leading industries.