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2003•Medical Entomology and ZoologyRequires access

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Sicco van Gelder

Open publisher page 44 citations

Abstract

Includes: The brand environment The brand expression The brand domain The brand reputation The brand affinity The brand recognition Local brand management Harmonizing a global brand Extending a global brand Creating a new global brand.

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What this paper is about

Includes: The brand environment The brand expression The brand domain The brand reputation The brand affinity The brand recognition Local brand management Harmonizing a global brand Extending a global brand Creating a new global brand.

Why it matters

OpenAlex reports 44 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Includes: The brand environment The brand expression The brand domain The brand reputation The brand affinity The brand recognition Local brand management Harmonizing a global brand Extending a global brand Creating a new global brand.

Key concepts: Brand management, Brand equity, Business, Corporate branding, Brand awareness, Brand extension, Reputation, Advertising

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