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2010•Liaoning Higher Vocational Technical Institute JournalRequires access

Research on the Connotation Construction of Automotive Technical Services and Marketing Professional

Feng Hua-ya

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Abstract

This paper is to analyze the construction and development problem of the technical services and marketing professional.It proposes that the professional's keys reflected in the cultivating of the students' cultural connotation,marketing concept,marketing skills and the personality charm.These will be implemented by the following aspects,such as professional training programs,courses construction,teachers' construction,practice bases construction and system construction and so on.Then we can improve the professional core competitiveness and the talent training quality.

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What this paper is about

This paper is to analyze the construction and development problem of the technical services and marketing professional.It proposes that the professional's keys reflected in the cultivating of the students' cultural connotation,marketing concept,marketing skills and the personality charm.These will be implemented by the following aspects,such as professional training programs,courses construction,teachers' construction,practice bases construction and system construction and so on.Then we can improve the professional core competitiveness and the talent training quality.

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Available abstract

This paper is to analyze the construction and development problem of the technical services and marketing professional.It proposes that the professional's keys reflected in the cultivating of the students' cultural connotation,marketing concept,marketing skills and the personality charm.These will be implemented by the following aspects,such as professional training programs,courses construction,teachers' construction,practice bases construction and system construction and so on.Then we can improve the professional core competitiveness and the talent training quality.

Key concepts: Connotation, Vocational education, Quality (philosophy), Marketing, Automotive industry, Professional development, Professional services, Business

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