2010•Journal of Guangzhou Sport UniversityRequires access

Promoting Social Responsibility of Chinese Professional Sports Clubs

Feng Weisheng

Abstract

From the view of professional sports clubs,this essay analyses the meaning,the content and level of social responsibility in the professional sports clubs.On the basis of analysis the status of social responsibility of professional sports clubs in China,we discussed the positive significance of strengthening social responsibility of sports clubs.Finally,we lay out specific measures to implement social responsibility in our professional sports clubs.

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Key concepts: Social responsibility, Meaning (existential), Professional sport, Sport management, Professional responsibility, China, Public relations, Psychology