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Analysis of Influencing Factors of Civic Charitable Donation Based on Theory of Planned Behavior——Data from Liaoning Province

Wu Liu

Open publisher page 3 citations

Abstract

Based on the Theory of Planned Behavior,this paper uses PPS method to extract 811 residents to conduct a questionnaire survey from the system-generated CATI in order to analyze the impact of charitable donation and perceived behavior control on donation intention and behavior.The results got by SPSS17.0 and MPLUSS 5.2 show that: charitable donation behavior was affected greatly by donation intention while the intention was affected greatly by perceived behavior control;and subjective donation norms and attitude are the second elements that affected the behavioral intention.At last,the author made recommendations to promote civic charitable donation.

About this research paper

What this paper is about

Based on the Theory of Planned Behavior,this paper uses PPS method to extract 811 residents to conduct a questionnaire survey from the system-generated CATI in order to analyze the impact of charitable donation and perceived behavior control on donation intention and behavior.The results got by SPSS17.0 and MPLUSS 5.2 show that: charitable donation behavior was affected greatly by donation intention while the intention was affected greatly by perceived behavior control;and subjective donation norms and attitude are the second elements that affected the behavioral intention.At last,the author made recommendations to promote civic charitable donation.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Based on the Theory of Planned Behavior,this paper uses PPS method to extract 811 residents to conduct a questionnaire survey from the system-generated CATI in order to analyze the impact of charitable donation and perceived behavior control on donation intention and behavior.The results got by SPSS17.0 and MPLUSS 5.2 show that: charitable donation behavior was affected greatly by donation intention while the intention was affected greatly by perceived behavior control;and subjective donation norms and attitude are the second elements that affected the behavioral intention.At last,the author made recommendations to promote civic charitable donation.

Key concepts: Theory of planned behavior, Donation, Social psychology, Control (management), Psychology, Order (exchange), Marketing, Applied psychology

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Analysis of Influencing Factors of Civic Charitable Donation Based on Theory of Planned Behavior——Data from Liaoning Province — Research Paper | ScholarLens