2007•Zhongyang Caizheng Jinrong Xueyuan xuebaoRequires access

On Our Commercial Banks Marketing Strategy Questions

AN He-xi

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Abstract

Along with our country banking industry WTO pledge time approaching conclusion,the banking industry opening to the outside world degree and the market operation degree will be able to be more and more high,day by day will change the competition environment request commercial bank will have take the customer as the guidance,will implement the marketing strategy.This article through implements the marketing condition to present stage our country commercial bank the analysis,summarizes our country commercial bank the question which in the commercialization management,in the marketability competition developing process exists,and gives the deep level the reason analysis,proposed our country commercial bank marketing strategy key point in this foundation.

About this research paper

What this paper is about

Along with our country banking industry WTO pledge time approaching conclusion,the banking industry opening to the outside world degree and the market operation degree will be able to be more and more high,day by day will change the competition environment request commercial bank will have take the customer as the guidance,will implement the marketing strategy.This article through implements the marketing condition to present stage our country commercial bank the analysis,summarizes our country commercial bank the question which in the commercialization management,in the marketability competition developing process exists,and gives the deep level the reason analysis,proposed our country commercial bank marketing strategy key point in this foundation.

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Available abstract

Along with our country banking industry WTO pledge time approaching conclusion,the banking industry opening to the outside world degree and the market operation degree will be able to be more and more high,day by day will change the competition environment request commercial bank will have take the customer as the guidance,will implement the marketing strategy.This article through implements the marketing condition to present stage our country commercial bank the analysis,summarizes our country commercial bank the question which in the commercialization management,in the marketability competition developing process exists,and gives the deep level the reason analysis,proposed our country commercial bank marketing strategy key point in this foundation.

Key concepts: Pledge, Commercialization, Competition (biology), Business, Marketing, Marketing management, Commercial bank, Marketing strategy

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