2006•Science-technology and ManagementRequires access

Research on the relationship between customer satisfaction and customer loyalty in international service market

Wenchao Wang

Abstract

How to win customer loyalty and the relationship between customer satisfaction and customer loyalty have been one of the new research tasks in service firm's internationalization process.Based on the basic meaning of customer satisfaction and customer loyalty,combined with the characteristics of international service market,this text analyses how the factors in the international market influence customer loyalty and brings up the countermeasures and methods to increase customer loyalty.

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Available abstract

Key concepts: Loyalty business model, Business, Customer delight, Customer satisfaction, Customer retention, Customer advocacy, Marketing, Customer equity