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2010•Journal of Harbin University of CommerceRequires access

Customer Loyalty Cultivation Based On Customer Satisfaction

Zou Jian-lan

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Abstract

Customer loyalty is a business's greatest asset,transform the satisfied customer into loyalty customers for life is an inevitable choice for modern business.In the analysis on the foundation of the relationship in between the customer satisfaction and customer loyalty,it explains the factors of customer loyalty from the customer satisfaction perspective,increase the procedure to enhance the customer loyalty,in order to retain the old customer,provide the new decision support for the new customers.

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What this paper is about

Customer loyalty is a business's greatest asset,transform the satisfied customer into loyalty customers for life is an inevitable choice for modern business.In the analysis on the foundation of the relationship in between the customer satisfaction and customer loyalty,it explains the factors of customer loyalty from the customer satisfaction perspective,increase the procedure to enhance the customer loyalty,in order to retain the old customer,provide the new decision support for the new customers.

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Available abstract

Customer loyalty is a business's greatest asset,transform the satisfied customer into loyalty customers for life is an inevitable choice for modern business.In the analysis on the foundation of the relationship in between the customer satisfaction and customer loyalty,it explains the factors of customer loyalty from the customer satisfaction perspective,increase the procedure to enhance the customer loyalty,in order to retain the old customer,provide the new decision support for the new customers.

Key concepts: Loyalty business model, Customer delight, Customer retention, Customer advocacy, Business, Customer to customer, Customer satisfaction, Customer equity

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