2003•Journal of Huzhou Teachers CollegeRequires access

Researches Into the Commercial Operation in American Professional Sports and Its Revelation to China

MA Zhi-he

Abstract

By studying the commercial operation mechanism in American professional sports associations,the author discusses the fundamental characteristics of professional sports clubs with the conclusion that cooperation and clash among sports clubs will last forever in the development of professional sports and finally suggests some measures to improve the development of professional sports in China.

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Available abstract

Key concepts: China, Revelation, Professional sport, Sport management, Public relations, Mechanism (biology), Political science, Advertising