Brand Awareness and Brand Building

Brand awareness is the view of the public on a brand or phenomena about the brand.It is constituted of multi-level elements including the concept level of brand awareness,the value level of the brand awareness,and the subjective level of brand awareness.Brand building is not only a business concern,but the cincern that the whole society should attach great importance to.The government should actively promote brand awareness and carry out their own brand building.Enterprises should enhance cultural connotation of their brands,and create the unique core value of their brands.