Variations on the Modernity: an Analysis of the Media Ecology School in Communication Study

To Media ecology,relationships between the technology and human are the most essential point.The development of Media ecology indicates that it plays variations the modernity.what Innis and Mcluhan focused are on are technology bring to human,not what human bring to technology.In the period of Mcluhan,.Therefore,their thoughts are critically called technological determinism.Postman consider media technology's effect culture,appraise highly printing press,and think television engineering and photography eroding the subject's position from the age of enlightenment.Postman's thoughts have anti-modernity color.In the period of Post-Mcluhan Levinson is the most influential scholar,he uplifts human logos,raises three theories that are Media's tendency around human nature,compensatory media and new global village.Levinson predicts that new media technology would bring better direct democracy and global village.Today,the modernity values such as rationality and democracy are re-thought,Levinson's Media Ecology also fail to reveal natures of relationship between technology and human.