Competitiveness Evaluation of Tourism Industry Cluster of the Hunan-Hubei-Chongqing-Guizhou Border Region
Wang Zhaofeng, Han Yu, Yang Wei-shu
Abstract
Wang Zhaofeng, Han Yu, Yang Wei-shu
Abstract
The innovation of tourism industry cluster is the source of its competitive advantage.This paper analyzes the competitiveness factor of tourism industry cluster of the Hunan- Hubei- Chongqing- Guizhou border region,and constructs an evaluation index system.The fuzzy comprehensive evaluation method is used to evaluate the competitiveness of tourism industry cluster of Zhangjiajie City as an example and some strategies are proposed to enhance the competitiveness of tourism industry cluster.
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The innovation of tourism industry cluster is the source of its competitive advantage.This paper analyzes the competitiveness factor of tourism industry cluster of the Hunan- Hubei- Chongqing- Guizhou border region,and constructs an evaluation index system.The fuzzy comprehensive evaluation method is used to evaluate the competitiveness of tourism industry cluster of Zhangjiajie City as an example and some strategies are proposed to enhance the competitiveness of tourism industry cluster.
Key concepts: Tourism, Cluster (spacecraft), Business, Index (typography), Business cluster, Competitive advantage, Industrial organization, Economic geography