Evaluation Research on Competitiveness of Culture and Tourism Industry of Shandong Province Based on Perspective of Industry Convergence

The integration and development of cultural industry and tourism industry will an important way to promote the competitiveness of tourism industry. Based on industry convergence,this paper constructed a cultural tourism industry competitiveness evaluation index system. Combining the data of 2010-2012,this paper adopts factor analysis method and cluster analysis method to quantitative analyze and draw certain categorized results of the cultural tourism industry in Shandong province. On this basis,some measures and suggestions are put forward to enhance the competitiveness of cultural tourism industry in Shandong province.