Study on Development Issues of Distinctive Agriculture of West China from the Perspective of Industrial Chain:A Case of Apple Industry of Shaanxi

Western China is rich in agricultural resource,and characteristic agriculture is critical to development of characteristic economy of the west;however,advantage of resource of western agriculture has not so far been converted to advantage of economy.Apple industry of Shaanxi is one of characteristic agriculture of the west,on the one side,there are some featured advantages,on the other side,there are some disadvantages,such as,on breed structure,processing after gathering,industrialization operations,fund input,standardized production and sales mode.Suggestions for these problems mainly include optimizing industrial layout and breed structure,enhancing capability of processing after gathering,increasing input of technology,fund and management,and improving product marketing and branding,to further improve level of industrialization operation of apple industry of Shaanxi.