2011•Shandong Sports Science & TechnologyRequires access

Operation status of Chinese Professional Basketball Clubs and its countermeasures for their development

Caiming Xu

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Abstract

This paper probes into operation status of CBA Professional Sports Clubs by means of literature summary and questionnaire survey,focusing on investigations form of enterprises,player resources and income source of the clubs,scores in league matches,development stage.Furthermore,the paper carries out a lengthwise contrast research,pointing out the existing problems.From the above analysis,the paper concluded the following aspects: sole proprietorship has already dominated a leading position in cooperation form of clubs.Most clubs are in a deficit status;Transfer and draft systems are in need of perfection,and TV relay fees have not been a source of clubs' income.To improve CBA Professional Sports Clubs,the paper proposes constructive countermeasures which will play a positive role in promoting development of CBA Professional Sports Clubs and Professional Basketball.

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This paper probes into operation status of CBA Professional Sports Clubs by means of literature summary and questionnaire survey,focusing on investigations form of enterprises,player resources and income source of the clubs,scores in league matches,development stage.Furthermore,the paper carries out a lengthwise contrast research,pointing out the existing problems.From the above analysis,the paper concluded the following aspects: sole proprietorship has already dominated a leading position in cooperation form of clubs.Most clubs are in a deficit status;Transfer and draft systems are in need of perfection,and TV relay fees have not been a source of clubs' income.To improve CBA Professional Sports Clubs,the paper proposes constructive countermeasures which will play a positive role in promoting development of CBA Professional Sports Clubs and Professional Basketball.

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Available abstract

This paper probes into operation status of CBA Professional Sports Clubs by means of literature summary and questionnaire survey,focusing on investigations form of enterprises,player resources and income source of the clubs,scores in league matches,development stage.Furthermore,the paper carries out a lengthwise contrast research,pointing out the existing problems.From the above analysis,the paper concluded the following aspects: sole proprietorship has already dominated a leading position in cooperation form of clubs.Most clubs are in a deficit status;Transfer and draft systems are in need of perfection,and TV relay fees have not been a source of clubs' income.To improve CBA Professional Sports Clubs,the paper proposes constructive countermeasures which will play a positive role in promoting development of CBA Professional Sports Clubs and Professional Basketball.

Key concepts: Basketball, League, Constructive, Business, Marketing, Perfection, Public relations, Countermeasure

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