REVELATIONS FROM THE THEORY OF THE CORN COMPETENCE TO CHINESE TOURISM ENTERPRISES
DU Zong-bin
Abstract
DU Zong-bin
Abstract
After giving the definition and characters of corn competence,the paper briefly analyses three phases of the theory of enterprise management strategy and points out that core competence is its essence.Finally,the paper summarizes three revelations:1.Tourism enerprises should play an active role in fostering their core competence to strenghen competitive advantage;2.Tourism enterprises should develop tourism groups with corn competence.3.It's necessary for tourism enterprises to grasp corn competence in the course of the plan,decision and performing of management strategy.
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After giving the definition and characters of corn competence,the paper briefly analyses three phases of the theory of enterprise management strategy and points out that core competence is its essence.Finally,the paper summarizes three revelations:1.Tourism enerprises should play an active role in fostering their core competence to strenghen competitive advantage;2.Tourism enterprises should develop tourism groups with corn competence.3.It's necessary for tourism enterprises to grasp corn competence in the course of the plan,decision and performing of management strategy.
Key concepts: Competence (human resources), Tourism, Competence-based management, Core competency, Business, GRASP, Marketing, China