Analysis and Orientation on Tourist Market
Lin Zhen-hua
Abstract
Lin Zhen-hua
Abstract
By the method of combining theoretical analysis and substantial evidence analysis,this article states tourist market,tourist market operation,tourist passenger flow law,etc.It also tries to carry on target market scientific decision making,based on the developing condition investigation on tourist market,resources evaluation,scenic district (point) nature orientation,market investigation,market detailed division,and SWOT analysis.Moreover,it examines the consistence of both tourist market analysis and orientation on microcosmic layer,using the practice results.All these will serve as reference for tourist planning,developing and operation.
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By the method of combining theoretical analysis and substantial evidence analysis,this article states tourist market,tourist market operation,tourist passenger flow law,etc.It also tries to carry on target market scientific decision making,based on the developing condition investigation on tourist market,resources evaluation,scenic district (point) nature orientation,market investigation,market detailed division,and SWOT analysis.Moreover,it examines the consistence of both tourist market analysis and orientation on microcosmic layer,using the practice results.All these will serve as reference for tourist planning,developing and operation.
Key concepts: SWOT analysis, Tourism, Market analysis, Market orientation, Business, Market share analysis, Point (geometry), Orientation (vector space)