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ANALYSIS ON THE PRESENT INTERNATIONAL TOURIST MARKET AND IT'S EXPANSION IN XI'AN

Xi Yan

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Abstract

Stabilizing and expanding the tourist market is the prerequisite for the development of Xian tourism. According to the materials of National Tourist Bureau and spot investigation, by means of statistical analysis, the change of Xian international tourist quantity in the 1990s and the present situation of major tourist market are analyzed. Furthermore, the article refers to chances and challenges which Xian tourist market has to face in the future and gives the strategy of further market expansion, such as environment improving, product enriching, brand setting up, selling channels spreading, etc.

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What this paper is about

Stabilizing and expanding the tourist market is the prerequisite for the development of Xian tourism. According to the materials of National Tourist Bureau and spot investigation, by means of statistical analysis, the change of Xian international tourist quantity in the 1990s and the present situation of major tourist market are analyzed. Furthermore, the article refers to chances and challenges which Xian tourist market has to face in the future and gives the strategy of further market expansion, such as environment improving, product enriching, brand setting up, selling channels spreading, etc.

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Available abstract

Stabilizing and expanding the tourist market is the prerequisite for the development of Xian tourism. According to the materials of National Tourist Bureau and spot investigation, by means of statistical analysis, the change of Xian international tourist quantity in the 1990s and the present situation of major tourist market are analyzed. Furthermore, the article refers to chances and challenges which Xian tourist market has to face in the future and gives the strategy of further market expansion, such as environment improving, product enriching, brand setting up, selling channels spreading, etc.

Key concepts: Tourism, Product (mathematics), Business, Market research, Face (sociological concept), Market analysis, Marketing, Commerce

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