On the Brand Extension Strategy of Enterprises

Benefits of the brand extension evidently exist.It can cut down the cost and time of the formation of a new product's brand,enlarge the publicity and influence of the brand and quickly expand the development scale of the enterprise.However,improper brand extension would result in a series of negative effects.To reduce the risk of the brand extension and give full play to its advantages,investigation analysis has to be made on the objective market.Around the core value of the original brand,the extension brand should form a unique and sharp personality.Furthermore,all this should be done in order and step by step.