Analysis on Brand Extension Based on Marketing Strategies

Brand extension is a double-edged sword,and good plan can enhance the brand effect,improve the products benefit,while bad plan can only damage the enterprise and cause loss.To stretch the enterprises'brand,people must know the suitable location,think about the relationship between the old products and new products,scientifically select the right strategy of a major-and-minor brand strategy and brand extension model,and seize the opportunity for brand extension.