Research on Brand Development Strategy of China’s Agricultural Products——Agricultural Products in Shandong Province Based on the Development of Brand Analysis

Brand of agricultural products are the extension and advanced stage of development of agricultural standardization, organization and industrialization. Agricultural production link to agricultural market through the agricultural products brand. And agricultural products brand are the most direct way that product advantages and resources advantages transforms into advantages and market advantages merchandise in order to farmer obtaining good and the lasting economic efficiency. In this paper, preliminary research results from the absorption and brand development of agricultural products in Shandong Province actual status of research on the basic, the systematic analysis of thet present situation of China’s agricultural products brand, existing problems, the strategic measures of the future development of China’s agricultural products brand should be taken.