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2010•Ecological EconomyRequires access

SWOT Analysis on the Environment of Brand Growth of Agricultural Products in China

Jin Xuemei

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Abstract

With the continuous development of the agriculture and the improvement marketization degree of agricultural products, agriculture is moving towards brand development. Promoting the rapid growth of agricultural brand is an important measurement for promoting modern agricultural development, optimizing the agricultural structure and improving the quality of agricultural products and competitiveness in order to increase agricultural efficiency and peasant incomes. Based on the specialty of agricultural products brand, the SWOT analysis on the environment of brand growth of agricultural products is a premise for building growth mechanism of brand growth of agricultural products.

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What this paper is about

With the continuous development of the agriculture and the improvement marketization degree of agricultural products, agriculture is moving towards brand development. Promoting the rapid growth of agricultural brand is an important measurement for promoting modern agricultural development, optimizing the agricultural structure and improving the quality of agricultural products and competitiveness in order to increase agricultural efficiency and peasant incomes. Based on the specialty of agricultural products brand, the SWOT analysis on the environment of brand growth of agricultural products is a premise for building growth mechanism of brand growth of agricultural products.

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Available abstract

With the continuous development of the agriculture and the improvement marketization degree of agricultural products, agriculture is moving towards brand development. Promoting the rapid growth of agricultural brand is an important measurement for promoting modern agricultural development, optimizing the agricultural structure and improving the quality of agricultural products and competitiveness in order to increase agricultural efficiency and peasant incomes. Based on the specialty of agricultural products brand, the SWOT analysis on the environment of brand growth of agricultural products is a premise for building growth mechanism of brand growth of agricultural products.

Key concepts: Agriculture, SWOT analysis, Business, Marketization, Peasant, Premise, Order (exchange), Quality (philosophy)

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