On the Branding of Publication Corporation

As an important part of the country's economic reform,the publishing industry entered the market-oriented operation later than other industries.Compared with the development of the industry in foreign countries,it is obviously vulnerable.But the rapid development of publication economy in the past decade is also obvious.Institutional innovation and strategic innovation make more and more publication enterprises outstanding in the competition.Brand competition strategy has become the core of publishing economy,The reputation construction of publishers' brands,books' brands bring considerable economic benefits.Even some famous publishers such as Commercial Press and Foreign Language Research Press have entered international arena,and occupies an important seat.Brand laid a solid foundation for China's publishing.