Ru Cao
Abstract
New media environment is the media environment mutually constructed by the internet and mass media.As the media environment changes,some changes happen to the main body,mechanism,the way and strength of effect of the agenda setting.And keeping agenda setting closer to the public is the essence of such changes.
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New media environment is the media environment mutually constructed by the internet and mass media.As the media environment changes,some changes happen to the main body,mechanism,the way and strength of effect of the agenda setting.And keeping agenda setting closer to the public is the essence of such changes.
Key concepts: Mass media, Mechanism (biology), The Internet, Media relations, Public relations, Political science, Business, Sociology