2014Journal of Lanzhou Institute of TechnologyRequires access

On the Interaction of Traditional Media and Network Media in the Agenda-setting

LI Ling-ton

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Abstract

In recent years,the network media has developed rapidly,and has begun to play a more important role in social communication.Up to now,in addition to the traditional media,network media is an important mass media discourse,interaction between traditional media and network media is more and more frequent,and grows mature.Research on agenda setting theory,combined with the actual case,through a comparative analysis of the traditional media and network media content in the related news and events in the formation of the agenda setting,expound the two interactive,interactive way,play the role of how to judge the two in the agenda setting of the problems,with a view to achieve better interaction,and promote common development.

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What this paper is about

In recent years,the network media has developed rapidly,and has begun to play a more important role in social communication.Up to now,in addition to the traditional media,network media is an important mass media discourse,interaction between traditional media and network media is more and more frequent,and grows mature.Research on agenda setting theory,combined with the actual case,through a comparative analysis of the traditional media and network media content in the related news and events in the formation of the agenda setting,expound the two interactive,interactive way,play the role of how to judge the two in the agenda setting of the problems,with a view to achieve better interaction,and promote common development.

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Available abstract

In recent years,the network media has developed rapidly,and has begun to play a more important role in social communication.Up to now,in addition to the traditional media,network media is an important mass media discourse,interaction between traditional media and network media is more and more frequent,and grows mature.Research on agenda setting theory,combined with the actual case,through a comparative analysis of the traditional media and network media content in the related news and events in the formation of the agenda setting,expound the two interactive,interactive way,play the role of how to judge the two in the agenda setting of the problems,with a view to achieve better interaction,and promote common development.

Key concepts: Social media, Network media, Interactive media, New media, Mass media, Computer science, Media relations, Media system dependency theory

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