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2004•Journal of International CommunicationRequires access

Interaction of government image communication and public opinions

Xiaoyan Liu

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Abstract

Essence of the government image communication lies in handling of public opinions, though it outwardly directs to the public. It aims to understand the public opinion, judge and predict the trend and aftermath of public opinions in order to create a favourable environment for government administration. The government should learn to understand the public opinion and adjust its policies accordingly and timely. Being good at guiding and handling the direction of public opinions is a symbol of a mature government.

About this research paper

What this paper is about

Essence of the government image communication lies in handling of public opinions, though it outwardly directs to the public. It aims to understand the public opinion, judge and predict the trend and aftermath of public opinions in order to create a favourable environment for government administration. The government should learn to understand the public opinion and adjust its policies accordingly and timely. Being good at guiding and handling the direction of public opinions is a symbol of a mature government.

Why it matters

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Key contribution

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Method / approach

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Available abstract

Essence of the government image communication lies in handling of public opinions, though it outwardly directs to the public. It aims to understand the public opinion, judge and predict the trend and aftermath of public opinions in order to create a favourable environment for government administration. The government should learn to understand the public opinion and adjust its policies accordingly and timely. Being good at guiding and handling the direction of public opinions is a symbol of a mature government.

Key concepts: Government (linguistics), Public opinion, Public relations, Order (exchange), Symbol (formal), Public administration, Political science, Business

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