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2014•Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities researchOpen access

Development Status and Strategies on Rural Tourism of Jilin Province

Lijuan Zhang, Yanwei Wang, Zhao Jie

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Abstract

Based on analysis of the development of rural tourism in Jilin Province, it can be found that there are some strengthens and weakness in the process of rural tourism development, and there are both opportunities and challenges to its development in external environment.We should foster strengths and circumvent weaknesses in the process of the development of rural tourism of Jilin province and then adjust the develop measures to local conditions.

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Based on analysis of the development of rural tourism in Jilin Province, it can be found that there are some strengthens and weakness in the process of rural tourism development, and there are both opportunities and challenges to its development in external environment.We should foster strengths and circumvent weaknesses in the process of the development of rural tourism of Jilin province and then adjust the develop measures to local conditions.

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Available abstract

Based on analysis of the development of rural tourism in Jilin Province, it can be found that there are some strengthens and weakness in the process of rural tourism development, and there are both opportunities and challenges to its development in external environment.We should foster strengths and circumvent weaknesses in the process of the development of rural tourism of Jilin province and then adjust the develop measures to local conditions.

Key concepts: SWOT analysis, Tourism, Business, Rural tourism, Strengths and weaknesses, Process (computing), Rural development, Environmental planning

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