2004•Journal of Library and Information Sciences in AgricultureRequires access

Investigation and Analysis of the Current Situation of Information Service and Marketing in Agricultural University Libraries in China

Xie Shui-shun

Abstract

The current situation of information service and marketing in agricultural university libraries in China has been investigated by retrieving documents or by inquiring the website of libraries The paper also analyzes the reasons of inactive situation The necessity and emergency of developing information service and marketing has been discussed The paper has also put forward strategy for information service and marketing

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Key concepts: Service (business), Business, China, Marketing, Marketing research, Agriculture, Agricultural marketing, Digital marketing