Linna Duan
Abstract
Based on the comprehensive research on the Sports Tourism Resources in Liaocheng,the present paper evaluates the underlying strength,weakness,opportunity and threat of it systematically with the method of SWOT in order to provide a theoretical basis for the sports tourism exploitation in the region.
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Based on the comprehensive research on the Sports Tourism Resources in Liaocheng,the present paper evaluates the underlying strength,weakness,opportunity and threat of it systematically with the method of SWOT in order to provide a theoretical basis for the sports tourism exploitation in the region.
Key concepts: SWOT analysis, Tourism, Sports tourism, Order (exchange), Business, Marketing, Geography, Tourism geography