2009•Journal of Qinghai Junior Teachers' CollegeRequires access
Research on Sports Tourism Industry of Qinghai Province Based on SWOT Analysis
Xie Re-sangmo
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Abstract
Based on SWOT analysis,which is one of the more common analytical method of market analysis research and strategy studies,the paper analyzed factors of the sports tourism industry of Qinghai Province,the analysis suggests that the sports tourism industry of Qinghai Province has its advantages and opportunities,meanwhile,it faces different disadvantages and threats.On this basis,the paper represented the strategy for sports tourism industry development of Qinghai Province in matrix form.