A Research of the Application of City Logo Design and its Communication in City Marketing

As the most important part of city visual design,city logo design plays a key role in city marketing system.As a major means in current city brand administration and major media of city image communication,city logo contains information in such areas as city’s philosophy,environment,culture,geograp hy,economy,and society.Through the communication of city logo,the comprehensive product of city has better publicity in the society and people,and people living in the city will have a better understanding and deeper love of the city and will have a harmonious coexistence along with its development.