2015•Korean Journal of Social ScienceRequires access
The Establishment of City brand in Regional government through the Improvement of City Landscape Design
Youngju Jin, Chang-Il Park, Kyung-Ju Kwon
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Abstract
City branding has become one of the most powerful tool in city marketing strategy. There has been a general agreement among academics and practitioners that cities can be branded in the same way as consumer goods and services can. This paper reviewed the published articles regarding