2010•Bulletin of Sport Science & TechnologyRequires access

Study on Current Situation of Rural Sports Consumption and Countermeasures in China

Hong Zhang

Abstract

From the attitude and awareness of rural sports consumption,consumption level,structure and method,sports consumption psychology and behavior and value orientation of rural sports consumption,this paper analyzed the current situation of rural sports consumption,pointed out existing problems and put forward the corresponding measurements.

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Available abstract

Key concepts: Consumption (sociology), China, Value (mathematics), Countermeasure, Rural area, Business, Advertising, Marketing