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Some Thoughts on Promoting Rural Tourism Competitiveness in Fujian Province from the Perspective of Transformation and Upgrading

Lin Xiu-zh

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Abstract

The study analysis the situations of rural tourism development in Fujian province,points out that the rural tourism development in Fujian Province is facing the challenge of transformation and upgrading,it is urgent to nurture market competitiveness as a strong point and breakthrough point.The article puts forward the thoughts of promoting rural tourism competitiveness from rural tourism product building,rural tourism marketing,government-led support,employees building these four aspects on the basis of analysising the transformation and upgrading direction of rural tourism in Fujian Province.

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What this paper is about

The study analysis the situations of rural tourism development in Fujian province,points out that the rural tourism development in Fujian Province is facing the challenge of transformation and upgrading,it is urgent to nurture market competitiveness as a strong point and breakthrough point.The article puts forward the thoughts of promoting rural tourism competitiveness from rural tourism product building,rural tourism marketing,government-led support,employees building these four aspects on the basis of analysising the transformation and upgrading direction of rural tourism in Fujian Province.

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Available abstract

The study analysis the situations of rural tourism development in Fujian province,points out that the rural tourism development in Fujian Province is facing the challenge of transformation and upgrading,it is urgent to nurture market competitiveness as a strong point and breakthrough point.The article puts forward the thoughts of promoting rural tourism competitiveness from rural tourism product building,rural tourism marketing,government-led support,employees building these four aspects on the basis of analysising the transformation and upgrading direction of rural tourism in Fujian Province.

Key concepts: Rural tourism, Tourism, Government (linguistics), Business, Economic growth, Rural area, Product (mathematics), Perspective (graphical)

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