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2007•Lund University Publications Student Papers (Lund University)Requires access

Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market

Gustavo Gomez, Jose Alejandro Velez Borbon

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Abstract

The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.

About this research paper

What this paper is about

The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.

Why it matters

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Available abstract

The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.

Key concepts: Business, The Internet, Marketing, Advertising, Computer science, World Wide Web

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