2011•Journal of Guangzhou Sport UniversityRequires access

On Coordinated Development between China's Sports Industry and Competitive Sport

GE Xin-jun

Abstract

New China was founded 60 years ago,the field of competitive sports in China has made brilliant achievements,and the level of development of sports industry in China is lagging behind because the relationship between operational mechanisms of competitive sports and the sports industry in China is not clear.The low level of social welfare Sports hinders the sustainable development of competitive sports.Only the coordinated development of competitive sports,public sports and the sports industry can lead to the sustainable and healthy development of China's overall sports.

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Key concepts: China, Lagging, Sustainable development, Sports marketing, Business, Competitive sport, Sport management, Competitive advantage