2005•Journal of Chengdu UniversityRequires access

Analysis on Current Development of Sports Industry in China

YU Qi-zheng

Abstract

Compared with developed countries,the sports industry in China is in small scale,weak foundation and embryonic stage.To understand the general development level and present development characteristics of Chinese sports industry is a strategic choice to promote the sports industry in China to be in line with international sports industry and promote it to be a center of new increment point of our national economy.

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Key concepts: China, National economy, Scale (ratio), Sports marketing, Business, Marketing, Economic growth, Political science