Study on Customer Tagmeme Evaluating Based on Customer Value

Customer Relationship Management(CRM) is a hot management researches topic at present.To measure the value of customer by enterprise is one of the basis researches of CRM,and its effect is the basis for implementing CRM.Customer tagmeme evaluting based on customer value is a method of customer segmentation through analyzing customer value.In this paper,we design a new index system for customer value evaluation combining the theory of customer lifetime cycle.This index system evaluates customer value from two ways: lifetime stage of customer and development potential of customer.Then we select neural networks as evaluation method.At the end of this paper,we segment customer according to the evaluate result and analyze the marketing strategy of each customer sort.