Stressing the Role of Social Guidance the Marketization of Higher Education

The marketization of higher education is an important trend of reform in the world higher education of the late 20th century,and the reform in the Chinese higher education is no exception.However,in the process of marketization,higher education has been attaching overdue importance to its responsibilities of social services,as is evident in its overemphasis on the marketization and the accelerated expansion of higher education with the result of higher education being in a dilemma,grim situations of employment for college graduates,degradation of educational quality,etc.This paper ventures to reflect on the responsibilities and conduct of higher education in the market context from the angle of higher educational value.It is stressed that higher education should be liable to guide society in its marketization so as to bring into play the real aim of facilitating social progress on the part of higher education. Besides,some suggestions for fulfilling the task for higher education to guide society have also been advanced.