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On the Conception of Higher Education Quality from the Perspective of Marketization

Haitao Wang

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Abstract

As far as the policies of higher education quality around the world are concerned,marketization of higher education has promoted the quality assurance of the market system of higher education,and posed grave challenges to education.Higher education from the perspective marketization has a lot of characteristics,such as diversification of training aim,capitalization of academic knowledge,industrialization of universities,etc.These characteristics necessitate a change of the conception of higher education quality and require the university to save its important traditional values and characteristics,and learn to cope with competitive pressure from the market as well.

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What this paper is about

As far as the policies of higher education quality around the world are concerned,marketization of higher education has promoted the quality assurance of the market system of higher education,and posed grave challenges to education.Higher education from the perspective marketization has a lot of characteristics,such as diversification of training aim,capitalization of academic knowledge,industrialization of universities,etc.These characteristics necessitate a change of the conception of higher education quality and require the university to save its important traditional values and characteristics,and learn to cope with competitive pressure from the market as well.

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Available abstract

As far as the policies of higher education quality around the world are concerned,marketization of higher education has promoted the quality assurance of the market system of higher education,and posed grave challenges to education.Higher education from the perspective marketization has a lot of characteristics,such as diversification of training aim,capitalization of academic knowledge,industrialization of universities,etc.These characteristics necessitate a change of the conception of higher education quality and require the university to save its important traditional values and characteristics,and learn to cope with competitive pressure from the market as well.

Key concepts: Marketization, Higher education, Capitalization, Diversification (marketing strategy), Quality assurance, Quality (philosophy), Perspective (graphical), Industrialisation

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