New Strategy of Tourism Exploitation with "Deep Tour" Mode in Xiangxi

With the standardization and development of tourism market,more and more tourists give up the tourism mode like rapid march,and turn to a new tourism mode so called deep tourfocusing on individualization and cultural connotation.Considering the new conditions and new requirements of the deep tour,the paper takes Xiangxi as an example to study the new strategies for the development of the local tourism.