Design thinking on tourism products based on tourism experience view

Tourism experience explains the basic mean of tourism as the “different life style”, in tourism experience, the tourists can feel the communication and interaction between “me” and nature, environment, objects. So tourism products shall be designed according to the principle of tourism experience, character and feature, humanity, aesthetics, aesthetic nature and diversification. By a series of design strategies, taking tourism service as the platform, tourism products, tourism facilities as the tool, and chasing for joys for tourists as the aim, and jointly create “tourism experience” with tourists.